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On Air Series

Get the same media and presentation training as the big boss
— delivered differently!

The ON AIR Media Training Short Course equips you with the essential skills required to master any media interview or speaking opportunity. Spanning 10 highly interactive micro-lessons, complete with activities as you go, we help you decode the evolving media landscape and master the art of storytelling.

10 engaging video episodes
Interactive micro-lessons
Complete at your own pace (allow 3 hrs)
3 month platform access
Interview preparation tip sheets
Confidence to go ON AIR
Enrol Now!Enquire for Group Packages
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Alice TreloarSunrise / The Morning Show Producer

“If you’ve got something to say, but don’t know how to say it, this is the course for you. Jess is a master at teaching industry secrets, the stuff that’ll help you speak with confidence, iron out nerves and get noticed. I wish everyone would do this course before they came on the show - it’d make for better interviews!”

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Kate CreedonSenior Reporter Nine News Sydney

“This is such a great resource for anyone wanting to improve their presentation skills and build confidence, as well as giving an accurate insight into how newsrooms work.”

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ValentinaParticipant

“BTW Media's ON AIR Media Training Short Course is exceptional. Navigating the course structure is great, plenty of useful information.”

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KimParticipant

“This course exceeded all my expectations. Jess brings a wealth of knowledge and experience from her time in the media.The program is presented in a clear and easy to follow way. By the end of the program I felt equipped and media ready.”

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MaddyParticipant

“It's flexible, accessible, and packed with insights from leading journalists and producers. Perfect for anyone looking to improve their media presence and performance on camera.”

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Elise WilsonLifestyle Editor (Fashion & Beauty), WHO Weekly Australia

“I interview brand ambassadors and founders weekly who aren't quite clear on their message, or struggle with nerves when telling their story. This kind of expert media training by someone as experienced as Jess, is so valuable and loaded with great advice to get people media ready. It’s a no brainer, and follows such an easy format for everyone to get the most out of it.”

Overview

Train your way - online!

”Being able to complete this at my own pace and around my training schedule, was really valuable.

Sarah Rowe - AFLW player

Course details

Here's what you will learn

Enrol Now

Deliver clear and compelling messages

Develop the skills to create concise, relatable messages that stand out. Discover techniques to communicate powerful messages effectively, ensuring clarity and impact whether you’re in an interview, a presentation, or a team meeting.

Dynamic presentation skills for all situations

Discover how to tailor your delivery, organise your content, and engage your audience, whether you’re addressing a board meeting, speaking at a conference, or leading a team workshop.

Engage and captivate your audience

Learn how to deeply connect with your audience by understanding their needs and preferences. Tailor your messages to capture attention and drive engagement, ensuring that your communication resonates effectively with both media and general audiences.

Master the modern media landscape

Gain essential insights into the evolving world of media and news habits. Overcome fears related to media interactions and supercharge your communication skills, enhancing your confidence and effectiveness in all speaking opportunities, not just media interviews.

Craft newsworthy stories

Learn the key elements that make a story stand out in the media landscape. Discover how to effectively position your brand within current trends and create impactful pitches that not only grab media attention, but also highlight your expertise and relevance in your industry.

Navigate media interactions with confidence

Walk into any media interview ready to shine. We’ll teach you how to take control of the conversation, prepare for tough questions, and deliver your key messages with impact.

Course Outline

Episode 1

Modern Media + You

Gain valuable insights into today’s evolving media landscape, evaluate your media habits, and supercharge your communication.

Episode 2

Crack the Code of Audience Engagement

Analyse your target audience and learn to craft messages that resonate effectively with them.

Episode 3

What Makes the News?

Discover the key elements that will make your story compelling to media outlets and discover how to position your brand within trending news stories.

Episode 4

Day in the Life of a Journalist

Step into the on-the-go shoes of a journalist, with Jessica Ridley’s first-hand insights into the fast-paced world of news reporting.

Episode 5

Taking Control of the Interview

Master the art of guiding interviews, handling challenging questions, and delivering key messages with precision.

Episode 6

Make Your Message Crystal Clear

Develop concise, impactful messages that cut through the noise and connect with your audience.

Episode 7

Stories That Connect the Dots

Learn how to harness real-life examples, case studies, and testimonials to turn dry facts and data into compelling and memorable stories.

Episode 8

Dynamic Delivery

Elevate your leadership presence and communication impact. Learn how to command the room and influence outcomes through confident delivery.

Episode 9

Performing Under Pressure

Develop a personalised pre-presentation routine, to boost your confidence before going on camera or on stage.

Episode 10

Increasing Your Visibility

Elevate your everyday communication and become a recognised leader in your field. By actively sharing insights, you’ll naturally position yourself for media attention, making you the go-to expert for journalists.

Learn from experience

Your Trainer

Jess Ridley

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Jess Ridley boasts more than a decade of experience in some of Australia’s busiest newsrooms. She’s a journalist, broadcaster and presenter having worked on Channel 7’s Sunrise, Nine’s Today Show, 2GB Radio Sydney
and 7News, covering a range of diverse topics from finance to health and entertainment. Jessica is the founder of BTW Media, a renowned Sydney-based media training, PR and content business, and is a widely in-demand
speaker, presenter and corporate trainer for prominent organisations across Australia.

FAQ's

Is the ON AIR Media Training Short Course for me?

Absolutely! The ON AIR Media Training Short Course is designed for anyone looking to enhance their media and presentation skills. Whether you’re a small business owner, founder, educator, or PR professional needing a quick-training solution for a client or looking to improve media pitches, this course is ideal.

It’s also perfect for organisations that want to build a foundational understanding of how the media operates—typically covered in our 1:1 sessions and small group workshops.

Plus, the course provides practical techniques for storytelling and dynamic delivery, which can significantly improve everyday communication.

Looking for presentation-specific training? We now offer dedicated presentation coaching for individuals and teams — enquire any time.

How much does it cost?

The ON AIR Media Training Short Course is offered for a one-off payment of $649 (inc GST). Compared to traditional media training, which can cost several thousand dollars, this course is a cost-efficient option that delivers high-quality training.

You’ll gain access to 10 engaging video episodes and interactive micro-lessons that you can complete at your own pace, typically within 3 hours. The course also includes 3 month platform access and several takeaway tip sheets to support your learning and interview preparation.

For teams or larger groups, we offer special bundles and the option to include a live chat or face-to-face workshop for a more customised learning experience.

Do I need any prior experience in media training to join?

Not at all! The ON AIR Media Training Short Course is designed for everyone, whether you’re a complete beginner or have some media experience. In today’s video-led world, having the confidence and skills to speak effectively is crucial—not just for media interviews, but for engaging with your audience on your own channels as well.

Our course will guide you step by step, helping you build the competence and confidence you need to excel in any media interaction and present yourself compellingly in any setting.

Is there any support available during the online course?

Definitely! We provide technical support throughout your course experience to ensure everything runs smoothly. If you encounter any issues, our support team is just an email away and ready to help resolve any problems quickly.

Can I access the course from any device?

Yes, the course is designed to be accessible from any device—whether you’re using a computer, tablet, or smartphone. This flexibility allows you to learn whenever and wherever it’s most convenient for you.

What if I need more personalised training?

This short course will equip you with the essential skills to excel in any media interview or speaking opportunity. If you’re seeking more tailored support, live chats and 1:1 role-play sessions are available.

Feel free to enquire directly or visit www.btwmedia.com.au/training to learn more about our current corporate training solutions. We’re here to help and explore what we can do to meet your needs.

Can I share the course with others?

We understand there might be a temptation to share the course with your peers, but as a small business, we’ve invested a lot into creating this content. To help us continue delivering high-quality training, we kindly ask that you keep your login details private and use the course individually.

If you’re interested in providing access for multiple team members, we’d be happy to discuss our group bundles and options for extended access.

Is there a refund policy?

We don’t currently offer a formal refund policy. But if you complete 100% of the course and feel that it hasn’t met your expectations, we’d be more than happy to have a chat with you. Our goal is to ensure you find value in the course, and we’re open to exploring how we can address your concerns.


Stories that Connect the Dots - Get the free masterclass course now.