We are born connectors of the dots and enjoy building and maintaining relationships with journalists relevant to your brand or organisation. We make sure they are familiar with your brand and come to us, rather than the competition, when there is a story affecting you. We stay across the news cycle to proactively look for ways to inject you into national conversations, securing positive media coverage.

It helps that we are on a first-name basis with most news bosses and journalists in Australia’s biggest media networks. Being able to pick up the phone to them when we have a story worth sharing is absolute gold dust. It’s how we achieve strong results and help to make and shape headlines.

We develop creative plans to connect with your target audience through media channels in the most impactful way possible. From TV and radio to print, online and social media, we carefully choose the right mix to reach people on the channels they are engaged with the most.

Our goal is to safeguard our clients’ reputations through challenging and sensitive situations. As trusted advisors, we are on speed dial in the heat of an emergency, ready to assist in navigating communications with key stakeholders and the media. We take a proactive approach by identifying potential risks and planning for worst case scenarios.

We take pride in being an extension of many corporate communications teams, delivering projects that pack a punch. We thrive on the adrenaline rush of a same-day deadline and providing expert counsel to ensure our clients receive fair and balanced coverage.

Our mission is to ensure that anyone who could represent your brand is well prepared for impromptu phone calls or unexpected visits from journalists. Our focus is on equipping you to effectively engage with journalists and deliver memorable key messages. Whether it’s a live TV segment, a pre-recorded interview, a radio appearance, a print feature or a podcast, we train you to navigate each scenario with confidence and control. Our training extends beyond traditional media to help you excel in diverse speaking engagements like industry panels, keynotes and investor update videos.

Our team at BTW Media specialises in crafting highly engaging content that breathes life into your stories and amplifies your brand visibility. We go beyond words on a page, helping you build an asset bank of captivating imagery and videos that will resonate with your audience.

We’re always seeking opportunities for our clients to position them as industry leaders.  We have the know-how and connections to secure interviews and media commentary in reputable publications, and book speaking engagements. Our aim is to enhance your personal brand, and  elevate your organisation’s reputation as an industry thought leader.