PR and Media Relations
Targeted media stories pitched to the right outlet and the right journalist reap rewards for our clients.
PR and Media Relations…
Sydney Public Relations Specialist
We are a public relations consultancy with a focus on securing brand-building earned media coverage across TV, radio, print and digital.
Targeted media stories that are pitched to the right outlet and the right journalist reaps rewards for our clients.
It helps that we are on a first-name basis with most news bosses and journalists in Australia’s biggest media networks. Being able to pick up the phone to them when we have a story worth sharing is absolute gold dust. It’s how we achieve strong results and help to make and shape headlines. It’s what makes our pitches stand out from the other thousand story pitches in a chief of staff's inbox that day.
We take pride in being an extension of many corporate communications teams, delivering projects that pack a bang. We enjoy the adrenaline rush of a same day deadline and are on speed dial for clients during a crisis, providing expert counsel to ensure our clients receive fair and balanced coverage.
Our PR expertise
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We develop creative plans to connect with your target audience through media channels in the most impactful way possible. From TV and radio to print, online and social media, we carefully choose the right mix to reach people on the channels they are engaged with the most.
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We build and maintain relationships with journalists and media outlets relevant to your brand or business. We make sure they are familiar with your brand and come to us, rather than the competition, when there is a story affecting you. We stay across the news cycle to proactively look for ways to inject you into national conversations, securing positive media coverage. We always prefer targeting pitching to individual news outlets, over blanket media releases that don’t get any traction.
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Our goal is to safeguard our clients’ reputations through challenging and sensitive situations when issues arise. As trusted advisors, we are on speed dial in the heat of an emergency, ready to assist in navigating communications with key stakeholders and the media. We take a proactive approach by identifying potential risks and planning for worst case scenarios.
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Our mission is to ensure that anyone who could represent your brand is well prepared for when the phone calls or a journalist is on your doorstep. Our focus is on equipping you to effectively engage with journalists and deliver memorable key messages. Whether it’s a live TV segment, a pre-recorded interview, a radio appearance, a print feature or a podcast, we train you to navigate each scenario with confidence and control. Our training extends beyond traditional media to help you excel in diverse speaking engagements like industry panels, keynotes and investor update videos.
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Our team at BTW Media specialises in crafting highly engaging content that breathes life into your stories and amplifies your brand visibility. We believe in the power of storytelling and develop compelling case studies that allow your brand advocates to speak for themselves. We go beyond words on a page, helping you build an asset bank of captivating imagery and videos to humanise the brand and resonate with the audience.
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We’re always looking for ways to position our clients as industry leaders by securing opportunities to share your knowledge and perspectives in reputable publications and speaking engagements. This not only enhances your personal brand, but also elevates your organisation's reputation as a thought leader in your industry.
Keen to work with us?
Why don’t you start by telling us what you are looking for in this short form. Or send us an email.
Corporate Video Production Media Training Presentation Skills Training
Kind words from our PR clients
Who we work with…
We partner leaders in their categories and disruptors in their fields.
Our clients are innovative companies and organisations that have identified gaps in the market and are leveraging new technologies and approaches to create unique solutions that solve real-world problems.
What sets these clients apart is their compelling story - they are often founded by passionate entrepreneurs who are driven by a vision to make a difference.
These clients have achieved significant milestones, such as raising large amounts of funding, securing partnerships with major industry players, and achieving rapid growth.
Our role as their PR and media relations partner is to help them tell their story in a way that resonates with their target audience, builds credibility, and drives business results.
Think we might be a good fit? Tell us a bit about your business here.
Testimonials
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Elevate your marketing efforts with engaging and versatile content
We specialise in corporate video, social media content, video news releases and livestream production
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Master media interviews and enhance your communication skills
The ON AIR workshops are available for one-on-one, small groups and seminars. Available Australia wide
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Build confidence and excel in all public speaking opportunities
Our courses will help you prepare for any physical or virtual presentation, speech, Q&A panel or keynote