Why simple language is the proven tool of choice for effective communicators

Are you tired of feeling like your message is falling on deaf ears? Do you find yourself using big, technical words that leave your audience scratching their heads? It might be time to rethink your language and embrace the power of speaking in layman's terms - which refers to the simplest words possible that the common person could understand.

In this BTW Media blog post, we'll explore why less really is more, and how keeping it simple can significantly enhance your communication skills.

The pitfalls of jargon and complex terms
Using industry jargon and complex language can be tempting, especially when you're well-versed in your field. However, assuming that your audience knows or cares about these terms can lead to miscommunication and disconnect. Instead of impressing your listeners, you risk alienating them, making them feel out of touch with your message.

Jargon-heavy communication can make you come across as unrelatable and even arrogant. It creates a barrier between you and your audience, hindering effective communication and understanding. So strip back the big abbreviations. Or if you need to use them, explain what they mean so that everyone can follow along.

Put yourself in your audience's shoes
It’s good practice to be aware of the people you are talking to and ask yourself: What would they want to know? What questions would they have? What words would they use to describe their concerns or interests?

Then picture one person, not a roomful of people. Make it your mission to speak to them in a language they can understand and can relate to.

Why less really is more
When you use simple language, you eliminate confusion and foster a clearer understanding of your message. Your audience will appreciate your efforts to make complex concepts more accessible to them.

Will it make you look any less of an expert? We would argue absolutely not! In fact, using simple language demonstrates your expertise in a different way. We’re not suggesting you ‘dumb it down’. It’s about showcasing your knowledge by breaking it into easily digestible nuggets of information that can be remembered.

Building trust and strengthening bonds
Clear and simple language builds trust with your audience. It shows that you are transparent and have nothing to hide. When people understand what you're saying, they are more likely to trust you and your message.

Additionally, simple language fosters a stronger bond with your audience. By making your content accessible and relatable, you create a sense of familiarity and connection. This, in turn, encourages engagement and fosters a loyal following.

Media training tips for effective communication
In our media and presentation training at BTW Media, our expert coaches guide you in crafting messages that resonate with your audience, ensuring that you speak in terms they can understand and appreciate.

By using simple language, you'll be amazed at how much more effective your communication can be. Whether you're presenting to a live audience or engaging with the media, clear and relatable language will elevate your message and leave a lasting impact.