Speaking to an audience, whether in person or on camera, can be a nerve-wracking experience. But what if there was a simple trick that could help you feel more at ease and deliver a killer presentation? We believe the key lies in understanding the audience you are speaking to; what motivates them, what they care about and what they may or may not know about your topic.
Here are a couple of tips to help you connect more ahead of your next public speaking opportunity or media interview.
Picture the Person You’re Speaking to
It’s easy to get caught up in the idea of speaking to a camera or a faceless crowd, but the truth is that you’re addressing real individuals on the other end. Whether it’s a live audience or a virtual one, take a moment before you start speaking to visualise one person you’re talking to. Imagine their face, their body language, and their reactions to your message. By giving your audience a persona, you can connect with them on a deeper level and make your presentation feel more like a conversation.
Tailor your content to the viewer, listener or reader
Understanding your audience allows you to tailor your content to resonate with them. Consider their interests, needs, and pain points. Are they professionals seeking expert advice, or are they looking for someone to explain something that might impact them negatively or positively? By catering to their specific requirements, you can deliver a presentation that speaks directly to them, making it more engaging and valuable.
Speak naturally and authentically
When you picture your audience as real people, it becomes easier to speak normally without putting on a certain ‘presenter voice’. Instead of reciting a script, approach your presentation as if you’re having a conversation with a friend. Use language that your audience can relate to, and avoid using jargon or technical terms, unless it’s appropriate for their level of expertise. Authenticity creates a genuine connection, making your message more memorable.
Address your audience’s concerns and questions
Imagining your audience nodding along, asking questions, and engaging with your content helps you anticipate their concerns and questions. By addressing these points during our presentation, you demonstrate that you understand their needs and are ready to provide valuable insights. Using phrases like ‘you’re probably wondering…’, or, ‘the common question we get from you is…’ or ‘So how does this all impact you?’ are really great starters to make the information relatable and build credibility with your audience.
Adjust Your tone and delivery
The way you speak to a group of corporate executives may differ from how you address a casual gathering of friends. Understanding your audience allows you to adjust your tone and delivery accordingly. Be mindful of the level of formality, energy, and enthusiasm that will connect best with your listeners. Adapting your approach to match their preferences will keep them engaged and attentive.
Seek feedback and look for ways to improve
After delivering your presentation, ask for feedback from your audience or colleagues. Stick around after a talk and ask people what they took away from it. Read the video comments and respond, check the chat room and take note of what people connected with. This is all valuable information that will help you refine your messages. See each presentation as an opportunity to learn and grow as a speaker.
